127K-square-foot H-E-B in eastern Pflugerville slated to open fall 2024

What’s the Buzz?

News has surfaced from the H-E-B Grocery Co., revealing the initiation of construction for an all-new store nestled within the charming confines of Pflugerville.

On the scene of July 12, an announcement of considerable import was made, punctuating a groundbreaking event hosted at the locale of 2641 E. Pflugerville Parkway. This particular plot of land is poised to accommodate a commodious retail haven, spanning an expansive 127,000 square feet.

Distinguished personalities from diverse quarters including the Pflugerville City Council, Pflugerville ISD, Travis County Emergency Services District No. 2, and the Pflugerville Police Department, graced the occasion. A highlight of the event was the enlightening discourse delivered by none other than Mayor Victor Gonzales.

A Closer Look

While the exact financial dimensions of this enterprise remain veiled, an intriguing clue emerged earlier in the month of March. During this period, H-E-B proffered a duo of construction permits to the Texas Department of Licensing and Regulation, effectively hinting at a substantial financial commitment of $48 million.

Laying out their blueprint in a press release dated July 12, H-E-B divulged ambitious plans to onboard a workforce exceeding 500 individuals at their novel outpost. This would notably render it the third establishment to flaunt the coveted Pflugerville address.

Delving into the Details

The officially sanctioned communication unveils a tapestry of features and amenities destined to grace the forthcoming H-E-B establishment. Precisely nestled at the nexus of SH 130 and E. Pflugerville Parkway, with a picturesque vantage point opposite the Baylor Scott & White Medical Center, this locale promises a cornucopia of delights.

Commanding the epicurean domain is the True Texas BBQ restaurant, promising a palatable exploration of flavors. The ensemble of amenities encompass:

  • A comprehensive bakery and tortilleria, a sanctuary of freshly baked goods and traditional tortillas.
  • A sprawling deli, a veritable treasure trove of culinary delights.
  • An enoteca boasting a curated selection of wines and beers, further enhanced by interactive sampling stations.
  • A comprehensive meat market and seafood haven, dedicated to offering premium cuts and oceanic fare.
  • An enclave dubbed the “Meal Simple” zone, streamlining the culinary journey.
  • A dedicated “Cooking Connection” precinct, fostering culinary prowess and experimentation.
  • A “Sushiya” station, catering to devotees of the artful sushi tradition.
  • The “Texas Backyard” arena, paying homage to outdoor enthusiasts with a curated selection of outdoor products.

In essence, the impending launch of H-E-B’s new establishment in Pflugerville stands as a testament to strategic vision, promising to redefine retail and culinary experiences with a dash of finesse.

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