Privacy Policy

A. Who We Are

Ready Front Consulting, LLC, doing business as Ready Front Real Estate (“Company,” “we,” “us,” or “our”), is a Texas-licensed real estate brokerage (License #0661205). We also operate ReadyFront Solutions, a SaaS platform that provides branded websites and CRM tools to independent real estate agents (“Platform”).

This Privacy Policy describes how we collect, use, share, and protect personal information when you use the Ready Front Real Estate mobile app, visit www.readyfrontrealestate.com, use an agent site powered by the Platform, or interact with us through email, SMS, or phone.

B. Information We Collect

1. Information You Provide Directly

• Contact details — name, email address, phone number
• Tour & inquiry forms — property preferences, messages, scheduling info
• Account registration — email, password (hashed), profile data
• App activity you choose — searches, filters, favorites, saved searches, tours, contact requests, recently viewed homes, notification preferences, and professional contacts you add
• Planning tools — information you enter into home-value, buying-power, mortgage, qualification, and veteran-benefit tools, including property details, income, debts, cash, credit ranges, service-related selections, and requested follow-up
• Sensitive veteran and health-related planning data — if you choose to use veteran planning tools, you may enter a VA disability rating. Ready Front uses that rating to derive the applicable official base VA disability-compensation amount for a Veteran alone; you do not enter a monthly disability-benefit amount. We use this optional information only to calculate the planning estimate you request, such as potential funding-fee or Texas property-tax treatment, and to save that planning profile to your account. We do not use this information for advertising or sell it.
• Payment information — processed by Stripe; we never store full card numbers
• SMS opt-in — phone number for OTP verification only

2. Information Collected Automatically

• Device, installation & session data — IP address, browser or app platform, OS, device model, app version, a randomly generated installation identifier, app-session identifiers, and security/session records
• Usage & diagnostic data — screens viewed, searches performed, listing and feature interactions, session duration, notification opens, and app error events used to operate, secure, diagnose, and improve the service
• Cookies & similar technologies — see our Cookie Notice for full details
• Location — a city, address, map area, or device location you choose to provide for property search, nearby results, maps, and commute tools. The app asks for device permission before using device location, and manual search remains available if you decline.

3. Information from Third Parties

• MLS data — property details, photos, listing status from MLS providers
• Public records — tax assessments, school ratings, neighborhood data

Ready Front Real Estate Mobile App

App Accounts and Sign-In

You may browse public property information without an account. Email/password, Google, and Apple sign-in may provide us with account identifiers and profile information authorized by you and the provider, such as your email address and name. A Ready Front account is used across the app and website, so favorites, saved searches, profile information, and supported account activity can remain connected across those surfaces. Switching accounts signs out the current account and prevents its authenticated data from appearing under the next account; it does not delete either account.

Location and Device Permissions

Location and notification permissions are optional. If you allow location, the app may use device coordinates to select a nearby search area and request map, nearby-place, school, or route results. We may also store the city or search area you select. You can instead type a city, ZIP code, address, or other supported search. If you allow notifications, we register an app push token, installation identifier, device platform, permission status, and notification preference so we can deliver saved-search, listing, price-change, and tour updates. You can change these permissions in your device settings.

App Events and CRM Linkage

The app records limited lifecycle, usage, and error events such as app opens, screen views, searches, listing views, saves, contact or qualification requests, tours, profile updates, notification enrollment, and errors. Anonymous lifecycle events use an installation identifier. After sign-in, supported activity may be linked to your Ready Front user and brokerage contact record so the correct Ready Front professional can respond to requests and understand the homes, searches, or tools associated with your inquiry. Protected actions such as saving, contacting, requesting qualification, or scheduling a tour require authentication before brokerage activity is created.

Properties You May Like

Properties You May Like is an app-only personalized feed that becomes available after an account has enough meaningful property activity. It uses recent searches and listing views, current saved homes, saved searches, and current MLS property facts to build a preference profile and rank matching active listings. The ranking is deterministic; an AI model does not choose the listings. The matcher does not accept or derive demographic, protected-class, or neighborhood-steering information. Active recommendations refresh as inventory and account activity change and normally expire after 36 hours. Recommendation push notifications are optional, require notification permission, and can be disabled through app or device settings.

Mobile Service Providers

We use contracted processors to operate the app. These may include Expo for app build, update, and push-notification infrastructure; Mapbox for maps, address search, nearby-place, and route services; and infrastructure providers such as Cloudflare, DigitalOcean, and our database, email, and messaging providers. These providers process only the information needed to perform their services under their applicable agreements. Device location or an address may be sent to a mapping provider when you use a location-based feature. We do not sell this information for third-party marketing.

Mapbox maps display Mapbox attribution and an information control. Mapbox may collect deidentified map-usage and location telemetry under its terms when a map is used. The in-map information control provides Mapbox attribution and available telemetry choices. You may also deny or revoke device location access and continue with manual property search.

C. How We Use Your Information

• Respond to property inquiries and schedule tours
• Send one-time SMS verification codes (OTP) for identity verification
• Process SaaS subscriptions and payments
• Improve and personalize the website experience
• Operate and personalize the mobile app, preserve session and account state, deliver requested alerts, and troubleshoot errors
• Send transactional emails (confirmations, receipts, account updates)
• Analyze aggregated usage patterns to improve our services
• Comply with legal obligations, including Texas real estate regulations
• Detect and prevent fraud or abuse

We do not sell your personal information.

Ava AI Assistant & Conversational Data

Ava is an AI-powered assistant that can answer questions about listings and real estate tools, explain general buying, selling, and veteran-related processes, and help you choose whether to save a property, create an account, request a tour, or contact Ready Front. Ava is not a licensed broker, lender, attorney, inspector, or financial adviser, and her responses are informational only.

When you interact with Ava, we may process and retain:

• Your conversation messages and Ava's responses while providing the current conversation
• The page, listing, or tool context associated with the conversation
• Session, device, and usage information used for continuity, security, and analytics
• Contact information and preferences you voluntarily submit for an account, tour, inquiry, or follow-up

We use this information to provide the current conversation and prevent abuse. Ava does not use ordinary conversations as a continuing personal memory between sessions. If you intentionally submit a contact request, tour request, account action, or similar handoff, we may retain the submitted contact details, request, relevant conversation history, and property or page context needed to deliver that handoff and support follow-up. Conversation data may be processed by contracted AI and infrastructure providers subject to their service agreements. We do not sell Ava conversation data or personal information for third-party marketing.

You may continue browsing without providing contact information. When Ava offers a skip option, choosing it will not create a contact-based follow-up, although limited session and usage events may still be recorded as described in this Policy.

D. Cookies & Tracking Technologies

We use first-party cookies for essential site functionality, user preferences, and analytics. We do not currently use third-party advertising trackers. For complete details on the cookies we set, their purposes, and your choices, please see our Cookie Notice.

You can manage cookie preferences at any time by clicking “Cookie Settings” in the site footer.

F. When We Share Your Information

We may share personal information only in these circumstances:

• With your agent — when you submit an inquiry on a tenant agent site, your contact details are shared with that agent to fulfill your request
• Service providers — app and push infrastructure (Expo), maps and location services (Mapbox), hosting and delivery (DigitalOcean, Cloudflare), database infrastructure, payments (Stripe), email delivery, and SMS delivery — under agreements that limit their use of your data
• Legal obligations — when required by law, subpoena, or to protect safety
• Business transfers — in connection with a merger, acquisition, or sale of assets

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

G. Data Retention

• Account and app data — retained while your account is active. When you delete your account, the account is disabled, mobile sessions and push enrollment are revoked, and consumer-controlled app data such as favorites, saved searches, property recommendation profiles and results, profiles, professionals, and tracked homes is removed. Residual copies in routine logs or backups age out under their normal schedules, generally within 90 days.
• Inquiry & lead data — retained for 3 years to support ongoing client relationships and regulatory compliance
• Brokerage and transaction records — tour, communication, transaction, fraud-prevention, or other records may be retained when reasonably necessary to comply with legal, security, insurance, tax, or Texas real-estate obligations. Where retained after account deletion, direct account identifiers are removed or limited when feasible.
• Server logs — retained for 90 days
• Cookie consent records — retained for 1 year from the date of consent

H. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your personal data, subject to legal retention requirements
• Portability — receive your data in a structured, machine-readable format
• Opt-out of sale/sharing — we do not sell data, but you can submit a request to confirm
• App permissions — decline or revoke location and notification access in device settings and continue using available manual alternatives
• Account deletion — in the app, open Account → Settings → Delete account. You can also use our public account deletion page if you no longer have the app.

To exercise any of these rights, use the available in-app controls or email us at info@readyfrontrealestate.com. We will respond within 45 days.

I. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know — the categories and specific pieces of personal information collected
• Right to Delete — request deletion of personal information
• Right to Opt-Out — we do not sell or share personal information for cross-context behavioral advertising
• Right to Non-Discrimination — we will not deny services or charge different prices for exercising your rights

You may submit a verifiable consumer request by emailing info@readyfrontrealestate.com.

J. Texas Residents (Texas Data Privacy and Security Act)

Effective July 1, 2024, the Texas Data Privacy and Security Act (TDPSA) grants Texas residents rights similar to those described above, including the right to access, correct, delete, and obtain a portable copy of personal data.

We honor the Global Privacy Control (GPC) signal as a valid opt-out request. If your browser sends a GPC signal, we will automatically disable analytics and advertising cookies.

To exercise your rights or appeal a decision, contact info@readyfrontrealestate.com.

K. Security

We use industry-standard measures to protect your data, including HTTPS encryption in transit, encrypted database connections, hashed passwords, and access controls. No method of transmission or storage is 100% secure, but we continuously review and improve our security practices.

L. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will promptly delete it.

M. Changes to This Policy & Contact

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last Updated” date. If changes are significant, we may also notify you via email or a banner on the site.